Strategic Communications and Public Relations
Who We Are
Narrative is a specialist agency focused on delivering PR and strategic
communications advice
We do this by carefully understanding our client’s brand
and proposition and delivering a specific Narrative that
effectively and affordably connects with our clients’
customers and stakeholders
What we do
We build and manage the public reputation of brands, as well as government and non-government organizations, to help address today’s challenges and expand our clients’ possibilities and success.
We develop memorable, dynamic campaigns across editorial, social, and digital media to help clients engage with all their stakeholders and connect on the issues that matter.
We guide clients through the complex and ever-changing Australian media landscape. We also excel in managing the consultation process for stakeholders and internal communication strategies in a corporate environment.
What we do
Clients seek us out for our top-tier expertise and experience in addressing their business challenges.
01 Media Relations
We connect your brand with the media to shape public perception. Our tailored strategies maximise exposure and increase brand awareness by:
- Establishing thought leadership through positioning and key messages
- Delivering key messages to target audiences
- Pitching compelling stories to the right outlets at the right time
- Managing all inbound media enquiries
- Monitoring media coverage
02 Strategic Corporate Communications
We help you communicate clearly and consistently across all stakeholder groups. Our services include:
- Aligning messaging to meet different stakeholder expectations
- Tailoring key messages to ensure the brand story is consistent across all platforms and target audiences
- Crafting strategic communications materials tailored to your objectives
03 Reputation Management
Protect your reputation with our end-to-end crisis services. From preparation to real-time response, we support you through:
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- Developing a robust Reputation Management strategy and plan
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- Crisis preparedness planning and scenario forecasting
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- Media and message management during live, unfolding events
- Drafting all necessary media and communications materials during a crisis
04 Stakeholder Management
We Build strong, influential relationships with the audiences that matter:
- Identify and prioritise key stakeholders
- Tailor messages to improve understanding and engagement
- Conduct formal reviews of stakeholder positioning
- Design and deliver targeted communication campaigns
05 Editorial Campaign Development
We design creative editorial campaigns that spark conversation and drive change. Campaigns may include:
- Strategic media relations
- Advertorials and native content
- Partnerships and sponsorships
- Product and event launches
06 Media Training
In partnership with News Flash Media, we deliver customised media training to prepare spokespeople for high-pressure interviews. Sessions simulate real-world scenarios and refine key messaging for confident media engagement.
Team Narrative
This is the team you’ll work with. Experienced, senior practitioners with backgrounds in journalism and consulting. We’ve led work for some of Australia’s biggest brands, and backed ambitious start-ups from day one.
Lahra Carey GAICD
Principal
Vee Shah
Senior Account Manager
Nielyn Jumao-As
Account Executive
Sally Jones
Senior Account Manager
Owning the Narrative
Our approach
How do we do it?
We start by listening. We take the time to understand your business, your point of difference, and your audience. Then we craft messages that cut through—building trust, shaping perception, and prompting action.
The result? You take control of the Narrative and influence how your brand is understood.
Narrative is regarded for its disciplined & repeatable process that ensures we deliver agreed outcomes.
Clarify & confirm the opportunity / problem
Validate through research
Define clear strategy
Implement on time & within budget
Confirm outcomes / critically evaluate
Defined by the brands who trust us
Take a look at our work to see the value we’ve delivered our clients.
Our Service Guarantee
The benefit of our experience and the seniority of our principals allows us to understand
the assurances our clients require
We offer a guarantee in three respects:
Providing Relevant Advice
We validate and confirm precisely what our client needs early in the engagement
Communication & Progress
We provide meaningful updates with disciplined regularity so that our clients are always clear of the progress being achieved
Deliver on Time & within Budget
A proud member of Assembled Group.
Narrative is the specialist PR and strategic communications agency within Assembled Group.
As a member, we get to leverage a wide variety of specialist agencies within the group which means we can solve more problems or exploit more opportunities on behalf of our clients.
This connection allows us to deliver the specific specialization that makes us a market leader without pretending to be a generalist provider or many services.
From media buying & planning and creative services, to consumer public relations and events & activations, Assembled Group is well equipped to provide services and solutions tailored to your business needs.